Bring-a-Friend Week
Give current members an easy, welcoming way to introduce a friend through selected beginner-friendly classes.
Lead time
21 days
Best for
Schools that have safe capacity in selected classes and an engaged active-member base.
Goal
Generate qualified first visits through trusted member introductions without requiring a large advertising budget.
Decisions the owner must make
- Eligible classes and capacity
- Guest age/program rules
- Waiver and contact-consent process
- Member recognition or referral terms
Assets this guide tells your team to prepare
- Member invitation email and text draft
- Printable guest pass
- Social post set
- Front-desk host script
- Guest follow-up sequence
These are planning deliverables, not a promise that each finished asset is generated. Private-pilot activation creates one linked event plus the same ten generic, placeholder-filled drafts and tasks for every playbook.
Event timeline
- 1T-21
Define the invitation
- Choose eligible classes.
- Confirm guest capacity, waiver flow, and owner.
- Publish clear referral terms if a reward exists.
- 2T-14
Invite members
- Send approved member invitation.
- Give instructors a 30-second class announcement.
- Choose and verify the school’s guest-registration and waiver process.
- 3Event week
Host the experience
- Brief staff before each class.
- Welcome and introduce every guest.
- Record attendance and the referring member in the school’s approved source records.
- 4T+1 to T+3
Close the loop
- Thank the member and guest.
- Offer the appropriate next step.
- Review visits, responses, and enrollments.
Measure what actually happened
- Guest registrations
- Guest attendance
- Attributed trials
- Attributed enrollments
Keep forecasts, registrations, attendance, collected revenue, refunds, and expenses separate. Do not report a projected opportunity as money earned.
Guardrails
- Do not exceed class capacity.
- Obtain required waivers before participation.
- Do not promise a referral reward that has not been approved and published.
Product boundary
The private-pilot dashboard creates one linked event at one anchor time plus ten generic internal drafts and tasks. It does not select recurring classes, create a promotion date range, register public guests, send, publish, spend, attribute conversions, or report results automatically.