Bring-a-Friend Week
Give current members an easy, welcoming way to introduce a friend through selected beginner-friendly classes.
How this connects to Dojo Wizard
Use this guide now. Saving actions, lesson progress, and event drafts is available in early access; publishing, ad spend, and payments remain under staff control.
Lead time
21 days
Best for
Schools that have safe capacity in selected classes and an engaged active-member base.
Goal
Generate qualified first visits through trusted member introductions without requiring a large advertising budget.
Decisions the owner must make
- Eligible classes and capacity
- Guest age/program rules
- Waiver and contact-consent process
- Member recognition or referral terms
Assets this guide tells your team to prepare
- Member invitation email and text draft
- Printable guest pass
- Social post set
- Front-desk host script
- Guest follow-up sequence
These are planning deliverables, not a promise that each finished asset is generated. In-product activation during early access creates one linked event plus the same ten generic, placeholder-filled drafts and tasks for every playbook.
Event timeline
- 1T-21
Define the invitation
- Choose eligible classes.
- Confirm guest capacity, waiver flow, and owner.
- Publish clear referral terms if a reward exists.
- 2T-14
Invite members
- Send approved member invitation.
- Give instructors a 30-second class announcement.
- Choose and verify the school’s guest-registration and waiver process.
- 3Event week
Host the experience
- Brief staff before each class.
- Welcome and introduce every guest.
- Record attendance and the referring member in the school’s approved source records.
- 4T+1 to T+3
Close the loop
- Thank the member and guest.
- Offer the appropriate next step.
- Review visits, responses, and enrollments.
Measure what actually happened
- Guest registrations
- Guest attendance
- Attributed trials
- Attributed enrollments
Keep forecasts, registrations, attendance, collected revenue, refunds, and expenses separate. Do not report a projected opportunity as money earned.
Guardrails
- Do not exceed class capacity.
- Obtain required waivers before participation.
- Do not promise a referral reward that has not been approved and published.
Product boundary
During early access, the dashboard creates one linked event at one anchor time plus ten generic internal drafts and tasks. It does not select recurring classes, create a promotion date range, register public guests, send, publish, spend, attribute conversions, or report results automatically.