Open House and Intro Workshop

Turn local awareness into scheduled first visits while demonstrating the school’s teaching and culture.

• ✓Target program and age group
• ✓Date, session length, and capacity
• ✓Demonstration and beginner activity
• ✓Offer terms and post-event next step

• ✓Registration page outline
• ✓Community-partner invitation
• ✓Email and social drafts
• ✓Tour and demonstration run of show
• ✓Attendee follow-up sequence

These are planning deliverables, not a promise that each finished asset is generated. Private-pilot activation creates one linked event plus the same ten generic, placeholder-filled drafts and tasks for every playbook.

1. 1
   T-30

   Design the experience

   • Choose one audience and outcome.
   • Set capacity and registration rules.
   • Confirm staff, safety, and facility flow.
2. 2
   T-21 to T-7

   Promote locally

   • Publish approved owned-channel copy.
   • Invite nearby partners.
   • Review registration pace weekly.
3. 3
   Event day

   Make the first visit easy

   • Use a staffed welcome point.
   • Keep the beginner activity accessible.
   • Explain one relevant next step.
4. 4
   T+1 to T+7

   Follow up

   • Thank attendees.
   • Schedule requested trials.
   • Record source, result, and lessons learned.

• ✓Registrations
• ✓Attendance rate
• ✓Trials scheduled
• ✓Enrollments attributed

Keep forecasts, registrations, attendance, collected revenue, refunds, and expenses separate. Do not report a projected opportunity as money earned.

• ✓Use age-appropriate activities.
• ✓Avoid unsupported self-defense or fitness promises.
• ✓Publish complete offer terms.

The private-pilot dashboard can assemble the event campaign and store staff-reviewed drafts. Automatic reminders, external publishing, and conversion attribution remain gated.