Event-in-a-Box playbook

Beginner BJJ Workshop

Introduce brand-new participants to the academy, basic movement, etiquette, and an appropriately scoped first training experience.

How this connects to Dojo Wizard

Use this guide now. Saving actions, lesson progress, and event drafts is available in early access; publishing, ad spend, and payments remain under staff control.

Lead time

30 days

Best for

BJJ academies with beginner capacity, qualified coaching, loaner-equipment policy, and a defined first-step offer.

Goal

Convert curiosity into a safe first mat experience and a scheduled next step for interested attendees.

Decisions the owner must make

  • Audience and age group
  • Gi or no-gi format and equipment
  • Curriculum and sparring policy
  • Capacity, waiver, hygiene, and next-step offer

Assets this guide tells your team to prepare

  • Beginner-friendly registration copy
  • What-to-wear email
  • Hygiene and etiquette reminder
  • Workshop run of show
  • Post-workshop trial invitation

These are planning deliverables, not a promise that each finished asset is generated. Private-pilot activation creates one linked event plus the same ten generic, placeholder-filled drafts and tasks for every playbook.

Event timeline

  1. 1
    T-30

    Design for true beginners

    • Choose a narrow curriculum.
    • Set equipment and sparring policy.
    • Confirm staffing and capacity.
  2. 2
    T-21 to T-2

    Set expectations

    • Publish beginner-safe language.
    • Send clothing and hygiene guidance.
    • Confirm waivers and arrival time.
  3. 3
    Event day

    Create a safe first mat

    • Welcome and orient attendees.
    • Teach controlled fundamentals.
    • Do not pressure participation beyond comfort.
  4. 4
    T+1 to T+5

    Invite the next class

    • Send thanks and a recap.
    • Offer a relevant beginner schedule.
    • Record trials and enrollments accurately.

Measure what actually happened

  • Registrations and attendance
  • Completed first experiences
  • Trials scheduled
  • Enrollments attributed

Keep forecasts, registrations, attendance, collected revenue, refunds, and expenses separate. Do not report a projected opportunity as money earned.

Guardrails

  • Use qualified coaching and controlled partner work.
  • Publish hygiene, equipment, and participation expectations.
  • Do not market the workshop as instant self-defense mastery.

Product boundary

The private-pilot dashboard can create the event and internal campaign drafts. Registration automation, reminders, sending, and conversion attribution remain gated.

Related resources