Money Move 8 of 9

Prepare the next event, seminar, camp, or clinic

Select one useful event, define the audience and operating constraints, and work backward from the date.

The outcome

The next event has an owner, a realistic plan, and enough lead time to run well.

Evidence to review

  • School calendar, testing cycles, seasonality, and recent event history
  • Available instructors, facility capacity, equipment, and safety requirements
  • Audience need, price, expenses, and the desired post-event next step

Run the move

  1. 1Choose an event because it serves a clear audience—not just because a template exists.
  2. 2Set the date, capacity, price, owner, and approval requirements.
  3. 3Build the promotion, operations, and follow-up timelines together.
  4. 4Review actual results and lessons after the event.

Monthly scorecard

  • Registrations and attendance
  • Collected revenue and recorded expenses
  • Qualified follow-up actions created

What should and should not be automated

Templates can prepare drafts and tasks. The school approves claims, budget, safety plan, staffing, pricing, and every external send.

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