Money Move 7 of 9
Ask for appropriate referrals and reviews
Invite happy families to share their experience at moments that feel earned, specific, and pressure-free.
The outcome
The school creates a repeatable advocacy habit without manipulating ratings or relationships.
Evidence to review
- Recent milestones, positive feedback, successful events, and resolved service issues
- Members who have already been asked recently
- The school’s published referral terms and review-platform policies
Run the move
- 1Choose a genuine positive moment rather than blasting the full roster.
- 2Ask for an honest review, never a guaranteed positive rating.
- 3Explain referral terms plainly and record attribution separately from rewards.
- 4Thank the member without tying ordinary service to participation.
Monthly scorecard
- Appropriate requests made
- Attributed referral inquiries
- New honest reviews
What should and should not be automated
Software can suggest moments and record attribution. It must not fabricate reviews, preselect sentiment, or promise an unapproved reward.